Tony J. Fundaro
President & CEO
Obi Asiama
Director of Membership Services
Susan Horning
Operations Manager
Tony J. Fundaro
President & CEO
Tony J. Fundaro is a dynamic and entrepreneurial leader in the philanthropic sector with more than 25 years of executive leadership experience creating lasting impacts in local, regional, and global communities. In his various leadership roles with foundations, nonprofits, and social impact businesses, he has planned and executed the visions of many organizations.
Most recently, Tony served as vice president of development of PSW Member Social Venture Partners Dallas (SVP), a community of philanthropists committed to strengthening the city through collective impact and venture philanthropy. Prior to his time at SVP, he was an executive at Meeting Professional International (MPI), a global community of meeting professionals in 19 countries, leading the MPI Foundation.
Other past roles include: founder and executive director of Life in Deep Ellum, a cultural center built for the artistic, social, and economic benefit of a historical art, music, and entrepreneur community; founder of Life Communities, a public charity focused on community development in underserved urban communities around the globe. Tony is an active volunteer on several projects currently, co-founder of Friends of Garrett Park in Old East Dallas, a member of the 150th anniversary advisory council for the Deep Ellum Foundation and serves on the Board of Directors of Engage Dallas.
He lives in North Texas with his wife Martina and is the proud father of four children.
Obi Asiama
Director of Membership Services
Obi Asiama is a seasoned Salesforce & CRM manager with 10 years of experience working in the Dallas non-profit, hospitality, and commercial real estate sectors. He currently serves as the Director of Membership Services and specializes in stewarding data systems and overseeing companywide change management.
Over the years Obi has built a unique blend of expertise in CRM management, inventory logistics, financial reporting, community outreach, customer service, communication management, sales, operations, marketing, and relationship building. He was previously a business development executive for a global software firm, empowering hoteliers and hospitality professionals around the world to make smarter revenue and distribution decisions. In 2019, Obi leveraged his multidisciplinary skills at VisitDallas, collaborating with 100+ DFW hotels, community leaders, meeting planners, and local businesses to showcase Dallas’ diverse culture to prospective visitors. Previously, he managed all Salesforce and CRM systems for the Kay Baily Hutchison Convention Center and Omni Dallas Hotel, overseeing integrations, financial reporting, and day-to-day operations for the 1,000+ room property. His professional career began at JLL, working as a Production Coordinator in the commercial and industrial real estate markets.
Obi graduated from Cornell University with a Bachelor of Science in Sociology and is a Jesuit Dallas alumnus. He spends his free time as a professional dancer, teacher, and lover of all things music. His personal mission is always the same: To empower people in the pursuit of their greatest needs.
Susan Horning
Operations Manager
Susan Horning joined the PSW team in September of 2021 as the Administrative Services Specialist. She currently serves as Operations Manager. Her role is to provide financial and administrative support services to the president/CEO, EVP, and the entire PSW team. She assists with CRM management and oversees the functional operation of the office. Susan brings over 25 years of office management and administrative experience to the position. She has a passion for optimizing office processes and making the day-to-day operations pleasant for the whole team.
For the past 17 years, Susan served as Facility Director of a progressive, multi-physician podiatry practice and surgical center in Michigan. She began her career in Connecticut working as a data processing manager and growing in to the position of assistant treasurer for the 10-million-dollar corporation. From there, she moved to the field of telecommunications working in sales support management and sales in San Mateo and Boston.
Susan graduated from Michigan State University with a BS in Engineering and attended Central Connecticut State University for three years taking graduate courses in management and finance. She completed a Certificate in Nonprofit Management program at Antioch University New England while working at NH Oncology Hematology PA, to gain a foundation of skills to help establish and set up the nonprofit cancer support arm of the practice.
Susan lives in Northlake with her long-time partner, Joe, and their three furred and feathered “children”. Having lived in Michigan for the past 20+ years, they recently relocated to be closer to their Texas family and amazing six-year-old grandson. Outside of work, Susan enjoys family time, gardening, knitting, reading, the outdoors, and learning new things.
Al R. James
Vice President of Marketing and Events
Al R. James
Vice President of Marketing and Events
Al James joined the PSW team as Vice President of Marketing and Events and brings over 25 years of experience in the non-profit sector. Al is a native of Ruston, LA, but has lived in Dallas for most of his adult life. Al has a BS in Business Administration from LSU and then obtained his MBA in Marketing from Pepperdine University. Most recently at Blackbaud/YourCause, he managed corporate social responsibility programs for such clients as Baker Hughes, Marathon Petroleum, Neiman Marcus, Ralph Lauren, Mutual of Omaha, Mercedes Benz, KPMG and Land O’Lakes.
Prior work experience includes serving as Executive Director for DIFFA Dallas (Design Industries Foundation Fighting AIDS) and the North Texas Chapter of the Arthritis Foundation, Director of Marketing and Communications for the national headquarters of PanCAN (Pancreatic Cancer Action Network) and Omnitrition International, Director of Development for Levine Academy and Bryan’s House, and Special Events Manager for Crohn’s and Colitis Foundation and National Multiple Sclerosis Society.
Al currently serves on the Board of Trustees for DIFFA Dallas and is Principal/Owner of Code Red Caper, a company offering custom limousine scavenger hunts for nonprofit fundraising and corporate teambuilding events with clients in California, Florida and in between.